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A 'little-sister' brand from Maybelline.
June 28, 2010
By: TOM BRANNA
Editor
For the cost-conscious, younger set, Maybelline New York has rolled out a little sister brand called MNY in Europe.The line debuted earlier this month in Germany, Austria, and Switzerland. Plans call for the brand to expand by yearend into retailers like Cubus in Norway, Lindex in Sweden and Superdrug in the U.K. There are also plans for distribution in Italy and a global rollout is slated for 2011, with the U.S. on tap for the second half of next year. All MNY items are priced below 4 euros...
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